Million Dollar Creator, Free TwitterMBA Course, Buying Facebook Groups, How to Build a 7-figure Newsletter, and More from the Creator Economy
How Jack Butcher went from agency to million-dollar creator
“Grow your business by learning the frameworks, techniques, and mindsets Jack used to create Visualize Value”
Wes Kimbell has a great breakdown of how Jack Butcher built his million-dollar business.
“The world doesn’t reward the people with the best ideas, but rather the people who can best communicate the ideas”
“Transform your Twitter account into a thriving community. The all-new comprehensive course designed to help you master the basics of Twitter and build an audience.”
Blake Emal grew from 700 to 40,000 followers on Twitter in 10 months. He shares how to successfully use the platform in his free course.
Buying Facebook groups for traffic and subscribers
Learn how to buy Facebook groups for traffic and subscribers. The case study showcases the purchase of a 54,000 member group.
Big Idea: Facebook groups can be purchased for $0.05 to $0.10 per member. This could be a great way to build an instant community around your niche.
Related tool: Here’s a Chrome plugin that helps you get email subscribers from Facebook groups.
https://problogger.com/monetizing-your-facebook-group/?utm_source=ideaeconomy
Use these 14 threads to build a 7-figure newsletter
14 Twitter threads to help you build and monetize large newsletters from The Hustle.
In online ed, content is no longer king — cohorts are
“Consumers pay for what’s scarce. And within the crowded, cheap, content-rich world of online education, what’s scarce is community.”
“This gap between the grand promise of online education and its results has led to the rise of cohort-based courses (CBCs), interactive online courses where a group of students advances through the material together — in “cohorts” — with hands-on, feedback-based learning at the core. “
Big Idea: “Cohort-based courses offer creators the opportunity to charge premium price points and an uncapped opportunity to scale. For example, by engaging with a diehard community and building his brand as the go-to expert, YouTuber Ali Abdaal reportedly made approximately $140,000 from three MOOCs over four years compared to the $1.5 million he made in nine months with his cohort-based course. Another example is Tiago Forte, founder of the productivity startup Forte Labs, who made $5 million in five years from 3,500 total students.”
via @Tiago Forte
The LinkedIn playbook: How I grew 0–15k followers on LinkedIn
“LinkedIn is quite simple. All you need to know is that to build an audience you need engagement. Yes, likes, comments, and shares matter.”
Read this if you’re struggling to grow your audience
“If you’re struggling to grow your audience, it’s not because you suck (Probably.) It’s more likely because you misunderstand how audiences work.”
Josh Spector outlines the five concepts to help you attract the audience you need.
“Creators are businesses. Over time, they will start to act like it.”
“Creators can — and should — look to the startup world for guidance to create great products, find bigger audiences, and build financially sustainable businesses.”
“Rather than becoming attached to one specific persona, platform, or content-type, creators should cycle through different experiments to find a content and business model combination that resonates with their specific audience. “
The first 18 months of a startup
“After starting my 2nd company in 2019, I decided I would write down useful lessons I learned or re-learned along the way. Some were hard-earned & others required steady focus.”
Here is my favorite idea from the post:
“Clarifying your plans: the first thing I did was write down a 7-page Elon Musk-style master plan. Write down what problem you plan to solve, how you’ll solve it, and why it’s important. Then have your smart friends critique it. Let no valid question go unanswered.”
I love frameworks like this to keep me on track.
via @Hiten Shah
Creator economy business opportunities
“These are the 11 jobs I know every creator (including myself) needs help with (and would be willing to pay for).”
Big Idea: There are some good freelancing and agency business ideas here for creators.
Why creators should choose protocols over subscriptions
“Subscriptions are great for software companies, but I do not think they are optimal for creators.”
“As a solo creator with a paid subscription offering, whether that’s a newsletter, podcast, or community, you have to personally keep showing up otherwise your audience will churn.
The ultimate monetization is tokenization — replacing credit card-based subscriptions in Stripe with NFTs and social tokens.
These tokens transform collectives into communities and communities into economies.
There is way more value you can unlock by starting or contributing to existing communities and DAOs that are leveraging their own token.”
Big Idea: It’s difficult to earn money from subscriptions. Collaborative platforms that reward creators and the audience for participating with tokens might be a good way to shift the power from platforms to people. There are some big opportunities in this space.
Master Essential Startup Skills
Here is a selection of the best links I’ve found this week to level up your founder skills.
How to use lead magnets to capture your first subscribers — Ghost — via @initiatorcreator.com
The Easiest Way to Build Links — Neil Patel
How to Use Storytelling in Business to Build Captivated Audiences — CXL
A Blogger’s Guide to Enduring Content that Drives Organic Traffic — RyanRobinson
3 strategies to build a profitable author platform without an audience — ConvertKit — via @iainbroome.com
The Ultimate SEO Checklist for 2021 — Ahrefs
5 ways to repurpose content like a professional creator — David Ramos
