The Creator Game, Reaching 1000 Subscribers, How to Become a Creator and Beat the System, and more from the Creator Economy
“An estimated 50 million are playing the Creator Game. It’s a game of Learning, Creating, and Connecting. Scores are kept with metrics such as subscribers, likes, follows, and revenue. However, it’s much more than that. It’s a game of personal expression, agency, and optionality.”
Philipp Temmel of Creativerly shares his insights, and experiences growing a weekly newsletter to over 1000 subscribers.
“Consistency is one of the most important factors when it comes down to building a writing habit. If you want to put yourself out there, do it on a constant basis. Start creating a piece of content every single week, and stick to it. Writing and creating consistently is hard, but once you stick to it over a certain period of time, you will build up a habit and it will become easier the longer you stick to it.”
Dan and Ian from TropicalMBA give some behind-the-scenes insights of running their premium Dynamite Circle community for a decade.
The 9–5 is dying. The system is breaking. Here’s how to maximize the opportunity.
“You need to leverage your expertise into education products or communities that serve your audience so you’re not trading time for money.”
“Publishing content is the best way to build anything and the only way to build a personal brand. Your personal brand will compound year after year.”
“Storytelling, I would contend, is one of the most important “weapons” to have in your arsenal. It is a key to unlocking growth in your writing, startups, marketing, business, career, or life. Moreover, it is not genetically endowed — anyone can become a great storyteller!”
Here are 10+ principles of effective storytelling (that you can start using today):
“After long neglecting people who create content for their products, the tech platforms are showering them with money, support, and opportunity. Facebook just pledged $1 billion to creators by 2022. TikTok is on its way there. YouTube, Pinterest, and others are promising millions of their own. Snapchat wouldn’t return creators’ calls a few years ago; now, it’s paying them millions per month.”
Empire Flippers is starting a new series about how the media company business model works.
Big Idea: Audience is better than profit — Audience allows you to have traffic and revenue diversity.
People do business with people they know, like, and trust. This strategy will help you become that person for your audience.”
“The first step to building trust with customers is to tell them who you are. This advice might sound oversimplistic, but many creators communicate too little about what makes them unique.”
“No business ever failed to take off because they used Quickbooks instead of Xero, or because they chose the wrong free CRM or because they chose logo A instead of logo B. The reason your business is not taking off is because your product is not good enough. Period.”
Master Essential Creator Skills
Here is a selection of the best links I’ve found this week to level up your creator skills.
Writing Twitter threads is a superpower — SeanStews
Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords — SearchEngineJournal
Job-Hunters, Have You Posted Your Résumé on TikTok? — NYTimes — via @ThePublishPress
How to filter your newsletter subscriptions in Gmail — DickieBush